Creative Pros Connect

Creative Pros Connect

Industry Insights

Publicly sourced pricing context for weddings and events in California. This is a planning reference, not a price list.

About this data. The figures below come from publicly available research by third parties, with sources and dates listed. Creative Pros Connect did not collect this data, and it is not a quote, price list, or recommendation. Vendors set their own prices, which vary widely by experience, season, day of week, guest count, and scope. Use these as a general planning reference only. Reviewed October 2026.

Overall wedding cost (couples' reported spending)

LocationAverage Cost
United States$34,200
California$39,000
San Francisco$51,000
San Diego$38,000

These totals cover the ceremony and reception as a whole, including the venue, not only vendor services.

Source: The Knot 2026 Real Weddings Study (10,474 couples married in 2025).

Estimated spend by category, 150-guest wedding

CategorySan Francisco (Bay Area)Los AngelesSacramento
Photography$6,735$5,302$4,536
Videography$6,091$4,795$4,103
Wedding planning$6,835$5,381$4,604
Florals$11,057$8,704$7,448
Music / DJ$2,403$1,892$1,619
Hair & makeup$848$668$571
Catering$12,062$9,496$8,125
Bar service$9,650$7,597$6,500

Source: Zola Wedding Cost Index for San Francisco and Los Angeles (both updated February 2026) and Sacramento. These are estimates of typical spending for a 150-guest wedding, not vendor quotes. Zola's totals run higher than The Knot's because they model a full-service 150-guest wedding rather than averaging real weddings of every size. Zola places Oakland and San Jose about 15-25% below San Francisco.

Zola doesn't specify whether the hair & makeup category includes bridal party services, and bridesmaid counts vary widely by wedding.

Zola — average wedding cost, San Francisco ·Zola — average wedding cost, Los Angeles ·Zola — Sacramento wedding vendors

Photography: what couples report paying (WithJoy, July 2026)

  • San Francisco / Bay Area: about $5,500 average, typically $4,000-$12,000
  • Los Angeles: about $5,000 average, typically $3,000-$15,000
  • U.S. overall: typically $3,000-$4,500

withjoy.com — wedding photographer cost

Bridal Hair & Makeup: average listed prices (Zola vendor profiles)